August 2004. LinkedIn has about 900,000 users, no real revenue, and a $4.7M Series A already in the bank. This is the deck Reid Hoffman used to raise the Series B — 37 slides, almost every one the same idea applied somewhere new: the network is the product. Here's how one thesis carried a whole raise.
Move #1 — pick one idea and repeat it until it's undeniable. The thesis is on slide 4: Internet 1.0 searched flat directories; Internet 2.0 searches networks. That's the whole argument. Every later slide applies it to a new domain — payments, people search, jobs, ads. A deck that argues one thing well beats a deck that argues seven things adequately.