I signed up for 84 SaaS products in a month. Not to use them — to read the first email each one sends the second you hand over your address. Slack, Loom, Clay, Calendly, Klaviyo, the lot. Day 0. The welcome.
I'd just shipped, the welcome sequence was the one screen still blank, and every "best welcome email" post shows you five examples and calls it done. I wanted the whole shelf. So I built it — 84 first emails, side by side, one board.
What jumps out after the 84th: a great welcome email isn't trying to teach you the product. It's trying to get you to do one thing. The good ones pick that thing and delete everything else.
Slack's is almost rude in how little it says. A line, a button, done.
Make goes the other way — a numbered first-task playbook — but it's still one job: run your first scenario. The subject already asked the only question that matters: "what's the first thing you'll automate?"
Two opposite designs, same move. That's the pattern under almost all 84. Below: the full board, plus the handful of plays worth stealing.