Talk to ten potential customers.
Not a survey. Ten real conversations with people who actually have the problem you think you are solving.
Why give it a weekend
No prizes for this one
This jam does not award prize money or credits. Everything below is what you take away from it, and it is the reason most people come.
An expert on your actual problem
An hour of questions about your product and your list, not the topic in general.
Everyone else’s workflow, not just your own
Everyone publishes how they did it. You write one and you read the rest.
A finished thing, not a plan
A hard deadline and a room of people working the same 48 hours.
A permanent entry in the archive
Your submission stays up under your name. Hide it whenever you want.
How the 48 hours run
- Done
Joining opens
Anyone can claim a place. Joining closes 24 hours before the deadline so there is time left to ship.
- Next up
Kickoff
The jam opens, the brief goes live and the resource pack unlocks.
Joining closes
The last moment to claim a place. After this the jam runs to the end with whoever is in.
Deliverables due
Submit what you shipped and the workflow behind it. Both are public by default, and you can hide yours at any time.
The expert
To be announced before the jam opens. The session runs live during the jam and takes questions about your product and your list, not the topic in general.
What you submit
Ten conversations, and notes from every one.
You are not selling and you are not validating. You are finding out what these people already do about the problem today. What they use, what it costs them, what they have tried and abandoned. The question that earns its keep is "tell me about the last time this happened". The one that does not is "would you use a tool that…".
By Friday you should be able to say, in one sentence, the thing you believed on Wednesday that turned out to be wrong.
Plus the workflow: where you started, what you did in order, what did not work, what you would change.