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Jam No. 04

Customer Intelligence

Every startup collects signal from customers — calls, tickets, churn, reviews, objections. Most of it is never looked at twice. Build the system that turns it into decisions.

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Why give it a weekend

No prizes for this one

This jam does not award prize money or credits. Everything below is what you take away from it, and it is the reason most people come.

  • An expert on your actual problem

    An hour of questions about your product and your list, not the topic in general.

  • Everyone else’s workflow, not just your own

    Everyone publishes how they did it. You write one and you read the rest.

  • A finished thing, not a plan

    A hard deadline and a room of people working the same 48 hours.

  • A permanent entry in the archive

    Your submission stays up under your name. Hide it whenever you want.

How the 48 hours run

  1. Done

    Joining opens

    Anyone can claim a place. Joining closes 24 hours before the deadline so there is time left to ship.

  2. Next up

    Kickoff

    The jam opens, the brief goes live and the resource pack unlocks.

  3. Joining closes

    The last moment to claim a place. After this the jam runs to the end with whoever is in.

  4. Deliverables due

    Submit what you shipped and the workflow behind it. Both are public by default, and you can hide yours at any time.

The expert

To be announced before the jam opens. The session runs live during the jam and takes questions about your product and your list, not the topic in general.

What you submit

**You have 48 hours to make customer intelligence meaningfully better inside your startup.**

Maybe you have never spoken to a customer. Maybe you have two years of support tickets nobody has read. Both of those are the same jam.

The bar is not "I did some research" — it is a repeatable way to capture what customers say and route it somewhere a decision gets made. Synthesis by hand is fine; synthesis by AI is fine. A pile of notes nobody reads again is not.

Possible directions: Capturing sales calls and support conversations. Feedback collection. Churn-reason capture. Win/loss analysis. Review mining. Objection logging. AI synthesis of recurring themes. A searchable research repository. Routing insight into product and marketing. Something else entirely.

Find the most important weakness in what you have today. Fix it. Run it. Show us what changed and why it is better.

Plus the workflow: where you started, what you did in order, what did not work, what you would change.