Cold outreach that gets replies
Two days to build a cold outreach sequence you would actually send, and write down the workflow that produced it.
Why give it a weekend
No prizes for this one
This jam does not award prize money or credits. Everything below is what you take away from it, and it is the reason most people come.
An expert on your actual problem
The live session takes questions about your product and your list, not the topic in general. That is an hour of consulting you would otherwise pay for, aimed at the thing in front of you.
Everyone else’s workflow, not just your own
Every participant writes down how they did it, and all of them are published. You write one and you read the rest — that is the actual trade, and it is why the workflow is not optional.
A finished thing, not a plan
A hard 48-hour deadline and a room of people working the same weekend is the reason this ships when the version you have been meaning to do for a month has not.
A permanent entry in the archive
Your submission stays on the site under your name, linked to your maker profile, for anyone who reads the jam later. You can hide it whenever you want.
How the 48 hours run
- Done
Joining opens
Anyone can claim a place. Joining closes 24 hours before the deadline so there is time left to ship.
- Next up
Kickoff
The jam opens, the brief goes live and the resource pack unlocks.
Live session — expert to be announced
The talk is live and takes questions about your product and your list, not the topic in general. The joining link is in the room for people who joined.
Link in the room
Joining closes
The last moment to claim a place. After this the jam runs to the end with whoever is in.
Deliverables due
Submit what you shipped and the workflow behind it. Both are public by default, and you can hide yours at any time.
The expert
To be announced before the jam opens. The session runs live during the jam and takes questions about your product and your list, not the topic in general.
What you submit
At the end of the 48 hours you submit two things: the thing you made, and how you made it.
THE THINGA cold outreach sequence you would actually send — three to five messages, written for one specific segment you can name. Submit it as a link anyone can open without logging in: a shared Google Doc, a Notion page, a Loom, or the campaign in your sending tool.
Making a video instead? Upload it to YouTube and set the visibility to Unlisted. Anyone with the link can watch it, and it never appears in search or on your channel. Do not submit a Google Drive or Dropbox file — those grant access one person at a time and reviewers will be locked out.
THE WORKFLOWThe form asks four questions rather than handing you an empty box. Write the answers as you go; reconstructing them at hour 47 is how you end up with three vague sentences.
Both are public by default, and you can hide your submission at any time from your own account — nobody has to ask us.
The workflow, in four questions
- Where did you start?The raw material you began the 48 hours with — the list, the segment, the footage, the empty repo. Someone repeating this needs to know what you had before you began.
- What did you actually do, in order?The steps, numbered. This is the part other people follow. Include the tools and the prompts if you used a model — a prompt that worked is worth more than a paragraph about prompting.
- What did you try that did not work?The dead ends. This is the half nobody publishes and the half that saves the next person two days.
- What would you do differently next time?One thing. Written to yourself, 48 hours ago.
Submitting a video? Upload it to YouTube and set it to unlisted — anyone with the link can watch, and it never shows up in search or on your channel. File-sharing links need permission granted per person, so nobody can open them.